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Storebrand Asset Management to transition Norwegian fund strategies to Swedish domicile
Storebrand Asset Management (SAM) has made the strategic decision to transition all fund strategies currently registered in Norway to Swedish domicile. This significant step will commence in 2025 and underscores SAM’s commitment to strengthening its position in the Nordic financial market.
In recent years, SAM has experienced remarkable growth across the Nordics and internationally. To maintain this momentum and respond to client demand in an evolving competitive and regulatory environment, SAM will relocate Norwegian-domiciled fund strategies to Swedish domicile.
Sweden, as the largest financial market in the Nordics, provides an optimal domicile for SAM’s funds. This transition supports SAM’s strategic goal of unifying operations, enhancing customer experience, and achieving long-term efficiency gains.
Key benefits include:
- Improved customer experience through operational efficiency.
- Unified fund management across Norway and Sweden for streamlined operations.
- Enhanced competitiveness through regulatory alignment.
To meet immediate client demand, new Swedish-domiciled fixed income funds will be launched, which will serve as a foundation for merging existing Norwegian-domiciled funds. This transition will expand the product offering – particularly accumulating fixed income funds – and set the stage for consolidating equity funds. Over time, all Norwegian-domiciled equity and fixed income fund strategies will be domiciled in Sweden, while funds domiciled in Luxembourg and Ireland will remain designated for international markets.
What This Means for Clients:
- Investment strategies will remain unchanged.
- Management teams will remain unchanged.
- Client advisors and support services will continue as before.
- Reporting and information will maintain the same standards.
- Funds will remain available in relevant currency share classes.
- Fixed income funds will shift from dividend-paying to accumulative structures.
The implementation of these changes will be a core focus through 2025 and 2026. This initiative, subject to approval from supervisory authorities and decision-making bodies, positions SAM as a stronger, more competitive player in the Nordic financial market.
SAM remains dedicated to providing exceptional service and ensuring a seamless transition for its clients, reinforcing its leadership in the Nordic financial sector.